Within the program the book - Testing with Humans: How to use experiments to drive faster, more informed decision making written by famous author and entrepreneur will be translated in Georgian by Caucasus University.

The book is an essential resource for entrepreneurs, business administrators, managers, economists, and especially those interested in product/service development and customer experience improvement. The book provides an in-depth discussion of customer needs and the relevant product/service delivery framework, as well as the stages of startup idea validation before investing effort in it, and the principles of finding potential customers and strategic customer communication.

Giff Constable's Testing with humans is a valuable resource for mediating customer and company/service and building a brand through effective, strategic communication. The principles mentioned in the book will strengthen the responsible attitude of the business and management sector and its compliance with the global market requirements.

Funded through the Book Translation Program, U.S Embassy in Georgia.