On November 16, with the support of the company Otto Motors, a public lecture on the topic "Digital Economy of Attention" was organized for the graduates of Caucasus University. 

The lecture was delivered by Tato Norakidze, a digital marketing expert. 

During the session, the following topics were discussed:

• What the digital economy entails.
• How businesses have changed in the digital world.
• Changes in communication
• What channels are relevant as well as where different types of content is relevant.

Additionally, the lecture examined businesses that failed to adapt to the digital landscape, leading to bankruptcy, and explored the underlying reasons for their failure.