On November 16 at 13:00, a public lecture titled "Digital Economy of Attention" will be held at the Caucasus University Library.

The lecture will be given by digital marketing expert Tato Norakidze, Head of Digital Growth and Sales at TBC, Digital Consultant at the National Tourism Administration, Digital Consultant for about 10 Georgian and international brands, Founder of the agency "Metric" and Comforter; Also, a member of the Advisory Board of the Design Institute.

Mr. Norakidze has had over 20 million dollars in net spent and over 500 successful campaigns during his career.

The lecture will discuss the following issues:

• How have businesses changed in the digital world?
• What has changed in communication, what channels are relevant and where and what type of content is relevant?
• Businesses that failed to adapt to the digital direction and went bankrupt and why they went bankrupt.
• What does attention economy mean?

Visit the link to register.