Book Title: Testing with Humans: How to use experiments to drive faster, more informed decision making;

Author: Giff Constable;

Publisher: Giff Constable;

Year: 2018.

Giff Constable's Testing with Humans is an essential resource for entrepreneurs, business administrators, managers, economists, and especially those interested in product/service development and customer experience improvement. The book provides an in-depth discussion of customer needs and the relevant product/service delivery framework, as well as the stages of startup idea validation before investing effort in it, and the principles of finding potential customers and strategic customer communication.

Constable's guide is also a landmark in entrepreneurship and business administration, emphasizing the fundamental role of customer feedback in product development and branding. These approaches are particularly important in dynamic areas where customer requirements have a particularly strong impact on service design and delivery. The methodologies and practical advice presented in the book will help entrepreneurs and business representatives make data-based decisions, increase the success and satisfaction rate of innovative projects, and adapt to market demands. Also, the approaches presented in the “testing with humans” might be inspiration for people working in educational and administrative sector to develop interactive teaching methods and fit dynamic environment, which in turn will improve product using and problem-solving methods.

Giff Constable's Testing with humans is a valuable resource for mediating customer and company/service and building a brand through effective, strategic communication. The principles mentioned in the book will strengthen the responsible attitude of the business and management sector and its compliance with the global market requirements.