|
|
 |
 |
 |
 |
- Video Lesson - Basic Principles of Startup; Traditional Business VS Startup
- Video Lesson - Startup Idea Generation, Validation, Refinement - Problem-oriented Products
- Video Lesson - Branding and Design (Market Research and Analysis)
- Video Lesson - Raising Capital - What Investors Want
- Video Lesson - Business Plan Development and Startup Idea Presentation(Pitching)
- Jim Chung, “What is the I-Corps?” NCURA Magazine;
- Steve Blank, “Why the Lean Startup Changes Everything,” Harvard Business Review;
- Talking to Humans, Giff Constable;
- Business Model Generation , Alexander Osterwalder & Yves Pigneur;
- 12 Tips for Early Customer Development Interviews, Giff Constable.
Video Resources
customer interviews:
- Pre-Planning 1
- Interviews 1
- Interviews 2
- Asking the Right Question
- Assuming you know what the customer wants
- Understanding the Problem (the right way)
- Customers Lie
- The Distracted Customer
- Engaging the Customer
- Customer Empathy
- The User, the Buyer & the Saboteur
- Death by Demo 1
- Death by Demo 2
free Udacity online course „How to Build a Startup”.