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Jim Chung, “What is the I-Corps?” NCURA Magazine
Steve Blank, “Why the Lean Startup Changes Everything,” Harvard Business Review
Talking to Humans, Giff Constable;
Business Model Generation , Alexander Osterwalder & Yves Pigneur;
12 Tips for Early Customer Development Interviews, Giff Constable.
Video Resources
customer interviews:
- Pre-Planning 1
- Interviews 1
- Interviews 2
- Asking the Right Question
- Assuming you know what the customer wants
- Understanding the Problem (the right way)
- Customers Lie
- The Distracted Customer
- Engaging the Customer
- Customer Empathy
- The User, the Buyer & the Saboteur
- Death by Demo 1
- Death by Demo 2
free Udacity online course „How to Build a Startup”.