On May 29, PR specialist, Mr. Eldar Pirmisashvili, held a master class in the conference hall of Caucasus University.

Master class topic: Influencer Marketing.

Mr. Pirmisashvili talked about the new trends of marketing and the importance of influencers as opinion leaders. He drew attention to how the influencer marketing strategy is created and how it generally operates.

At the end of the lecture, the guest answered questions from students and administration.