The program comprises of lectures by CU professors and guest lecturers, company visits and site seeing to various cultural sites and other excursion. The lectures will give the Austrian Master students an overview of Georgia, its people, culture and to further introduce our geopolitical and political-economic situation. Students will learn about doing business in Georgia and about different marketing and sales strategies of Georgian companies – this part of the program will be delivered by practitioners and managers of actual companies. In addition, the visitors have an excellent opportunity to interact with the most successful and interesting Georgian companies. At the end the students should gain an understanding about how to locally apply Strategy, Marketing and Sales Management knowledge in combination within a given economic structure a most challenging cross-cultural environment.