On April 27, Caucasus School of Business held the defense of master’s theses, during which students successfully presented and defended their research outcomes before the committee.
The committee members included Caucasus University professors and lecturers: Ana Elizarova, Davit Tsiklauri, Tako Gvenetadze, Giorgi Mamniashvili, Fred Kasire, Otar Antia, Tamar Tsertsvadze, Tamar Karbaia, Natia Zedginidze, Mindia Kacharava, Erekle Pirveli, and Akaki Tsomaia.
The students presented their theses on the following topics:
- Ana Iakobashvili – “The Impact of Brand Trust on Business Adaptation in Georgia’s Insurance Industry: A Customer Loyalty Perspective”
Supervisor: Buba Lezhava - Khatia Papashvili – “Digital Marketing Management Practices in Georgia: Strategies and Outcomes of Customer Influence”
Supervisor: Davit Tsiklauri - Nini Khizanishvili – “Acceptance and Challenges of ‘Made in Georgia’: The Case of the Construction Materials Industry”
Supervisor: Davit Tsiklauri - Svetlana Akopian – “The Impact of Synthetic Media on Customer Trust and Loyalty”
Supervisor: Elene Jgharkava - Aleksandre Chubabria – “The Impact of Remote Work on Employee Productivity: A Case Study of Georgian Big Four Firms”
Supervisor: Tamar Karbaia - Luka Tsutskiridze – “Foreign Exchange Risk and Corporate Performance in Georgia: The Role of Financial Leverage and Natural Hedging in the Pre-, During, and Post-COVID-19 Periods”
Supervisor: Lasha Arevadze - Vakhtang Paresishvili – “Management Challenges and Strategic Development of Small Hydropower Plants in Georgia”
Supervisor: Natia Zedginidze - Tamaz Neparidze – “Branding and the Role of Cultural Heritage in Niche Alcoholic Products”
Supervisor: Salome Danelia - Irine Cheishvili – “The Impact of the Onboarding Process on New Employees’ Satisfaction and Engagement in the Banking Sector: The Case of Georgia”
Supervisor: Lili Bibilashvili - Ana Chaava – “Brand Communication Adaptation and Local Consumer Perceptions of Brand Consistency and Authenticity in Global Beverage and FMCG Brands in Georgia”
Supervisor: Elene Jgharkava - Nikoloz Shermadini – “Managerial Commitment in Clinical Research Organizations”
Supervisor: Dara Ahmed - Luka Marshava – “Artificial Intelligence as a Catalyst for Entrepreneurship: Perceptions of Professionals in Georgia”
Supervisor: Ana Elizarova - Ani Gigauri – “The Impact of U.S. Monetary Policy Shocks on the Georgian Banking Sector”
