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Media Research Center

The Research Center, established at the Caucasus School of Media in 2019, aims to promote interdisciplinary research and research-based teaching through the active involvement of academic staff, students and media industry professionals.

 

The Center explores the contemporary media environment, including traditional journalism, digital media and AI-powered media products. Its research focuses on how individuals and organizations create, distribut, and interpret media messages, as well as on the role and significance of media literacy in these processes.

 

Strategies for 2025-2027:

 

  • Support academic research and research-based teaching;
  • Organize research conferences involving academic staff and students;
  • Participate in international research projects and partnerships;
  • Promote media literacy by integrating research and teaching.

 

Head of the scientific-research center: Prof. Maia Mikashavidze, PhD in mass communication.

Here are the most notable publications of MRC scholars:

 

  • Irene Tsintsadze (2025), ‘Dimensions of Media Literacy from the Intercultural Perspective of Digital Transformation’. Review of Communication Research, Vol. 13. https://doi.org/10.52152/RCR.V13.14. Link Review of Communication Research, H-Index 16, Scopus Q1;
  • Marina Chichua (2025), ‘Environmental Peacebuilding: Prospects, Social and Gender Aspects’. Trends in Ecological and Indoor Environmental Engineering, Vol. 3, No. 3, pp. 20–27. https://doi.org/10.62622/TEIEE.025.3.3.20-27. Link 3V Scientific Publishing House, DOAJ;
  • Marina Chichua (2025), ‘Advantages and Disadvantages of Environmental Peace-Building: A Literature Review’. International Journal of Research Publication and Reviews, Vol. 6, No. 9, pp. 2718–2723. https://doi.org/10.55248/gengpi.6.0925.3431. Link Genesis Global Publication, ISSN 2582-7421;
  • Giorgi Jologua (2023), Media Literacy in Formal Education: A Teaching and Methodological Guide for Civic Education Teachers. Tbilisi: Caucasus University Publishing House, Caucasus School of Media Research Center. ISBN 978-9941-9888-0-6. Link;
  • Giorgi Jologua (2021), Advertising Content: Symbols, Emotions and Key Messages - A Teaching and Methodological Guide for Teachers. Tbilisi: Caucasus University, Caucasus School of Media Research Center. ISBN 978-9941-9746-6-3. Link;

Maia Mikashavidze

 

Head of Scientific-research Center

Tel: (+995 32) 37 77 77

E-mail: mmikashavidze@cu.edu.ge