On December 4-6, Caucasus University hosted a marketing and branding training by Maastricht School of Management professor, Oliver Olson. The project, "Build the Knowledge Based on Agri Tourism at the Caucasus University in Tbilisi" is being implemented within the framework of "Nuffic" (Netherlands University Foundation for International Cooperation).
The purpose of the training was to increase the competence of the academic staff of Caucasus School of Tourism in marketing and branding.
During the training, Oliver Olson discussed the theoretical aspects of marketing in the context of agro and rural tourism. Participants analyzed the marketing differences between agri and rural tourism and identified the importance of social media. During the training the participants had the opportunity to discuss specific studies and examples and also get acquainted with the structure of the international tourism industry as a system.
They also participated in hands-on activities such as discussions, group and individual work. They received specific recommendations and perspectives on what areas their travel companies should develop and what aspects lecturers should focus on during their teaching.
The third phase of the project will be held on December 9 at Caucasus University and will focus on training of tour operators and tour agency representatives in developing their practical skills.