Gelantia and internet-supermarket project manager Marita Genebashvili then conducted a lecture on distribution channels. Tamar Emiridze, sophomore student said, "I liked the lecture very much because everything was clearly described. The gained skills will help us in future career. This aspect is especially important for them, as it is necessary to continue learning marketing for their academic concentration. Such meetings help students to brainstorm, so that to understand clearly the provided materials and how to deal with real life situations".