On July 9, 10, and 11, strategic communication students of the Caucasus School of Media defended their master's theses.
The master's students presented their research on various topics, including:
- "How Does Influencer Marketing and its Dimensions Influence Generation Z's Awareness, Perception, and Apparel Buying Decision? (Georgian Consumer Market Research)."
- "The Impact of Emotional Marketing on Consumer Behavior in Choosing a Higher Education Institution in Georgia."
- "The Influence of the Brand Archetype on the Purchase Decision of Customers of Georgian Hardware Stores."
The commission, consisting of academic staff and invited specialists, positively evaluated the works of the master's students.
