On July 9 and 10, students in the Master’s Program in Strategic Communication at the Caucasus School of Media successfully defended their theses.

The students presented timely, practice-oriented research addressing contemporary challenges and innovative approaches in strategic communication and marketing.

The thesis topics included:

• The Impact of School Branding: The role of branding elements in shaping parents’ institutional trust, school choice, and satisfaction, based on a comparative study of private schools in Georgia;
• Positioning a Training Center: Positioning strategies, brand perception, and the key factors influencing consumer choice.

The theses demonstrated the students’ professional insight, strong research capabilities, and in-depth understanding of contemporary communication practices.

The event once again underscored the leading role of Caucasus School of Media in Georgia’s higher education landscape and its commitment to preparing highly qualified, competitive professionals in the field of strategic communication.