On July 3-4, 2025, the Caucasus University School of Media held master's thesis defenses for students in the Strategic Communication program.

Students of the Strategic Communication program presented research papers on modern and practically important topics designed to analyze challenges and innovative approaches in strategic communication and marketing.

The research topics included:

• Analysis of the impact of neuromarketing strategies, as innovative strategic communication tools and their impact on impulse purchasing behavior among 18–40-year-olds in Georgia;
• Brand reputation restoration strategies: examining the role of crisis PR and strategic communication mechanisms in rebuilding consumer trust, based on Georgian company case studies;
• Influence of social media algorithms and psychological strategies on consumer behavior and marketing decisions.

The papers demonstrated the students' professional vision, research capabilities, and deep understanding of modern communication methods. The event reinforced the Caucasus University School of Media's role as a vital center for training qualified and competitive specialists in strategic communication within the country's educational landscape.