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PR AND COMMUNICATION

The Bachelor's Programme in PR and Communication prepares future communication professionals to design, implement and evaluate effective communication strategies for organizations, brands and institutions in modern rapidly evolving digital environment. The programme combines strategic thinking, creativity and practical experience, enabling students to develop result-oriented communication solutions for diverse audiences.

 

Throughout the programme, students gain comprehensive knowledge and practical skills in public relations, strategic and corporate communication, marketing communication, brand management, advertising, digital communication, social media, content creation, crisis communication and event management. The curriculum is designed to equip graduates with the competencies required to address contemporary communication challenges across a wide range of industries.

 

The programme combines a strong theoretical foundation with practice-oriented learning, providing students with opportunities to work on real-life projects, collaborate with organizations and build a professional portfolio throughout their studies. Upon successful completion of the programme, graduates are awarded the academic degree of Bachelor of Mass Communication and are well prepared for careers in public relations, strategic communication, marketing, brand management, digital communication, media organizations, international institutions, government agencies, non-governmental organizations and the private sector.

 

The Bachelor's Programme in PR and Communication at the Caucasus School of Media is a 3-year undergraduate programme comprising 180 ECTS credits: 60 ECTS credits per academic year and 30 ECTS credits per semester.

 

The academic year is organized according to a semester-based system. Each semester consists of 19 teaching weeks, resulting in a total of 38 teaching weeks per academic year.

 

One ECTS credit corresponds to 25 hours of student workload, including both contact hours (lectures, seminars, presentations, and other learning activities) and independent study. The workload also includes time allocated for the preparation of assignments and presentations, as well as midterm and final assessments. A Summer Semester may also be offered.

 

The 180 ECTS credits are distributed as follows:

 

  • Mandatory Major Component: 121 ECTS credits;
  • Major Elective Component: 25 ECTS credits in total(15 ECTS credits for students who begin General English at the B1.0 level);
  • Mandatory Free Component: 34 ECTS credits in total(44 ECTS credits for students who begin General English at the B1.0 level);
  • Elective Free Component - Free Credits 20 ECTS, as maximum.

 

Students who do not complete all programme requirements within the standard 3 academic years due to academic deficiencies may retain their student status and continue their studies through additional semesters for the purpose of completing the programme. The maximum period of study, including any additional semesters, shall not exceed 5 academic years.

 

Program.

 

 

Applicants to the Caucasus School of Media's bachelor's programme must hold a complete general education qualification. Admission is based on the successful completion of the Unified National Examinations.

 

To be admitted to the Bachelor's Programme in PR and Communication, applicants must take the following examinations:

 

  • Georgian Language and Literature;
  • One foreign language: English, German, French or Russian;
  • One of the following subjects: Mathematics, History or Geography.

 

The annual tuition fee for the Bachelor's Programme in PR and Communication at the Caucasus School of Media is GEL 7,990.

 

Full Tuition Scholarship: TOP 501

 

Caucasus University rewards academic excellence by offering a full tuition scholarship to high-achieving applicants. Students who choose any bachelor's programme at Caucasus University as their first choice and are ranked among the Top 501 applicants in Georgia based on their Unified National Examination scores will will receive a full tuition scholarship for the entire duration of the programme.

 

CU Co-Funded Tuition

 

The Bachelor's Programme in PR and Communication offers a CU Co-Funding Scholarship to applicants who select any bachelor's programme at Caucasus University as their first choice and achieve a Unified National Examination score of 2,000 or higher. Recipients of the scholarship receive an annual CU Grant of GEL 3,000, reducing the annual tuition fee to GEL 4,990.

 

*To maintain the Caucasus University scholarship, students must demonstrate strong academic performance throughout their studies by maintaining a GPA of 3.5 or higher.

 

Merit-Based Scholarships During Your Studies

 

The Caucasus School of Media rewards outstanding academic performance throughout the programme. Each year, students are ranked according to their academic achievement and the following tuition scholarships are awarded:

 

  • 1st-ranked student - 100% tuition waiver
  • 2nd-ranked student - 50% tuition scholarship
  • 3rd-ranked student - 30% tuition scholarship

Nino Zhizhilashvili

Dean

Tel.: (+995 32) 37 77 77 (303)

E-mail: nzhizhilashvili@cu.edu.ge

 

Tamta Kakriashvili

Undergraduate and Graduate Programs Administrative Director at Caucasus School of Media

Tel.: (+995 32) 237 77 77 (494)

E-Mail: Tkakriashvili@cu.edu.ge