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Building a brand on social media

The aim of the training is to introduce students to the features of social media, to enable them to develop an effective communication strategy and to create/strengthen an emotional bond with the target audience.

During the course we will talk about the following topics:

  • Social media strategy (meaning and components);
  • Overview of social media channels: Facebook; Instagram; TikTok; LinkedIn;
  • Advertising and advertising formats on social media;
  • How to develop communication topics in the so-called content lines;
  • Formation, execution and launch of campaigns;
  • How to measure results.

Pavle Gabrichidze - Freelance Creative Director, Digital Marketing Lecturer and Consultant. 

 

Training cost - 650 GEL

 

registration link