topics

  • What is marketing, its role and importance for companies
  • Segmentation / Target Market / Positioning
  • Marketing mix
  • Marketing research
  • Developing a new product
  • Branding
  • Service Marketing - GAP Analysis
  • Integrated marketing communications
  • SWOT vs. TOWS analysis
  • Personality marketing and branding
  • The Role of Corporate Social Responsibility in Marketing and Cause Marketing
  • Social media