MENU

Hotel Management Module #4

Georgian (local) Brand Hotel Management
 
Digital sales training
 
Basics of MICE Tourism
 

 Online training 

 

The purpose of the training is to give the attendees the specific knowledge required for the operation of hotels and the information required for their management. The training will discuss the specifics of hotel work and market trends.

 

During the training, participants will gain knowledge based on the theoretical and practical foundations of the field of hospitality and develop problem-solving skills. They will also develop the ability to apply knowledge in practice to be able to plan work, develop strategies, and solve emerging tasks in the field of hospitality.

 

  1. "Georgian brand hotel management"

 

  • Prospects for the development of the Georgian brand hotel
  • Hotel management in the Georgian reality:
    • Management types in hotels;
    • Team management and leadership;
    • Motivation and benefits at hotels;

 

Trainer - Ketevan Alimbarashvili

 

Duration - (6 hours - 3 meetings)

 

  1. "Online Sales"

Target segments of digital sales:

 

  • Overview of segments;
  • Characterization of each segment;
  • Defining segment behavior;
  • Description of the segment decision process (from need perception - to subsequent buying behavior)

 

Booking.com

Platform Review:

 

  • Platform characterization and working principles;
  • Platform rules and conditions;
  • How the platform algorithm works;
  • Basic functionality - management of calendar, prices
  • Fill in and change information;
  • Booking management, invoices;
  • Description text, location;
  • Photo and visual materials;
  • Pricing strategies;
  • Examples of stimulating actions;
  • Strategies to increase the visibility of offers.

 

Trainer - Giorgi Berechkidze

 

Duration - (6 hours - 3 meetings)

 

  1. “Hotel and Tourism Company Relations Code. What the hotel needs to know about tourism. Who is the most desirable customer for the hotel?
  • “What kind of relationship should be established between the hotel and the travel agency
  • Why travel companies are important to hotels
  • Hotel pricing policy with travel agencies
  • Leisure & MICE Tourism
  • Distinctive features of tour operator and business tourism company
  • How the hotel works on the LEISURE segment
  • How the hotel works on the MICE segment
  • MICE Tourism Criteria for Hotels
  • Can all hotels be tailored to the MICE market
  • Is it important for hotels to support local companies and vice versa?
  • Conclusion, discussion, Q&A, exercises (for example, packaging a corporate offer between a hotel and a tour agency)

 

Trainer - Victoria Sharia

 

Duration 3 hours - 1 meeting

    

Ketevan Alimbarashvili 

 

Job / position:

 

  • Head of Hotel Management Program’s Business Development Department at “Livingstone” sister company of– “Arealy”

 

Course Title

 

  • Management of Georgian brand hotels

 

    

Vika Sharia 

 

 

Job / position:

 

  • Director / co-founder of BeMICE

 

Course Title

 

  • MICE Tourism

 

    

Giorgi Berechikidze

 

 

Job / position:

 

  • Head of Web Directory and Digital Analytics

 

Course Title

 

  • Online sales

 

  • Training duration - 15 hours

 

Time:

 

  • Topic # 1 - 19:00 - 21:00
  • Topic # 2 - 16:00 - 18:00
  • Topic # 3 - 18:00 - 21:00
  • Training cost: 300 GEL
  • register online.