In the last few years, a special growth has been observed in the medical sector, the network of medical institutions is expanding. In order to meet the needs and requirements of the customer/patient, it is important to choose the right marketing strategies of medical institutions and a targeted, effective way of communication with the customer. Marketing helps medical institutions increase sales of services and revenue. It helps build a reputation, increase loyal customers/patients, and build buyer capital.

The course will help medical facility managers, marketing and PR stakeholders to analyze the importance of developing and implementing an effective marketing strategy for medical facilities. Plan integrated marketing communication in line with the goals of the marketing strategy.