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Practical Branding: From idea to Communications

The aim of the training is to provide theoretical and practical knowledge related to branding for a successful career in branding, marketing, PR and sales; As a result of the training course, the trainee will be able to understand the brand management systems, formulate the function and concept, understand the strategic importance of the brand in the management of a successful company;

 

Upon successful completion of the training, the trainee will receive a certificate from the Caucasus University Training Center (CUTC).

During the training we will talk about brand and branding, discuss “Blue Ocean” and other strategies for creating distinctiveness. We will talk about the meaning of difference; the name and its meaning; the visual and verbal handwriting of the brand; the sequence of creating a brand and the principles of its management. To transfer theoretical knowledge into practice, students will also work on creating brand concepts during the lectures.

  

 Shota Chinchaladze

 

 

  • Consistent Branding and Strategy Consultant

  • The only certified branding specialist in Georgia

 
  • Training cost - 900 GEL
  • Register online

 

  • 10% discount for Caucasus University students and graduates.