This information available only in English.

Program Outline

What is Wine - a path from vineyard to glass
Essential concepts and principles of winemaking in a few words: Soils, terroirs, diseases, treatments, importance of hygiene, harvesting, fermentation and vinification, wine chemistry, what defines the quality of wine, aging, and tasting.

Georgia’s wine geography What does history tell;

communist times and associated modifications of the industry; contemporary wine geography; regions and grape varieties; regional technological specifics

Wine Marketing;
The aim of this course is to provide students with the fundamental concepts that marketing managers in the wine sector should be familiar with, and to show how these concepts can be applied in practice.

Students will learn and apply the following concepts: consumer purchase behavior for wine & spirits; the structure, advantages and disadvantages of different routes to market, including on-premise, off-premise, direct sales, and e-commerce; fundamentals of negotiations with channel partners, and building a presence on-line.

Georgian Wine Brands;
Industrial and Natural wine cellars An honest brief review of the most successful Georgian wine brands and natural wine cellars.

During the course, students will have the opportunity to learn and explore all the necessary information that will help them in the future, both in mastering the sommelier profession, as well as in successfully starting and managing a wine business while covering the following topics: Wine business; World Winemaking; Georgian winemaking; The art of sommelier; Wine and wine gastronomy tourism.

This information available only in English.

Guided Tours and activities Inside Georgia:

Mtskheta is the UNESCO world heritage site. It has been inhabited since before 1,000 BC and once was a capital of the early Kingdom of Iberia. Just 20 km from Tbilisi, at the confluence of the Mtkvari and Aragvi rivers, The city is located on an ancient trade route. Archaeologists have unearthed evidence of Mtkheta’s status as a major trading post

Tbilisi City Tour  You will take a glance to the history of the city from early centuries to nowadays by walking in narrow streets of the city and will explore the religious and secular architecture. Here you will find churches, synagogues, mosque as well as famous 19th century houses with wooden balconies.

Kakheti   To explore the best-known places of Georgian traditional winemaking center, known also for its magnificent nature of fertile valleys and numerous architectural monuments of the Middle Ages. The ancient fortresses and temples, shrouded in legends, monasteries, magnificent buildings with a century-long history, felt in every stone of the masonry darkened with time, cause an involuntary awe.

Company Visits The purpose of the visits is to give the students the opportunity to Learn by Doing through meeting, engaging and interacting with the management teams and the top-level executives of the successful companies.

This information available only in English.

Participation Fee- 500 EUR

Fee Includes:

• Program fee
• Access to any facilities available at campus
• Course Materials
• Welcome reception
• Farewell Dinner
• Tbilisi City Tour
• Mtskheta City Tour
• Kakheti City Tour
• Company Visits
• Georgian cuisine master-class

Visa  

In order to acquire detailed information about visa procedures Please follow the link and/or contact summer school coordinator.