- "Georgian brand hotel management"
- Prospects for the development of the Georgian brand hotel
- Hotel management in the Georgian reality:
- Management types in hotels;
- Team management and leadership;
- Motivation and benefits at hotels;
Trainer - Ketevan Alimbarashvili
Duration - (6 hours - 3 meetings)
- "Online Sales"
Target segments of digital sales:
- Overview of segments;
- Characterization of each segment;
- Defining segment behavior;
- Description of the segment decision process (from need perception - to subsequent buying behavior)
Booking.com
Platform Review:
- Platform characterization and working principles;
- Platform rules and conditions;
- How the platform algorithm works;
- Basic functionality - management of calendar, prices
- Fill in and change information;
- Booking management, invoices;
- Description text, location;
- Photo and visual materials;
- Pricing strategies;
- Examples of stimulating actions;
- Strategies to increase the visibility of offers.
Trainer - Giorgi Berechkidze
Duration - (6 hours - 3 meetings)
- “Hotel and Tourism Company Relations Code. What the hotel needs to know about tourism. Who is the most desirable customer for the hotel?
- “What kind of relationship should be established between the hotel and the travel agency
- Why travel companies are important to hotels
- Hotel pricing policy with travel agencies
- Leisure & MICE Tourism
- Distinctive features of tour operator and business tourism company
- How the hotel works on the LEISURE segment
- How the hotel works on the MICE segment
- MICE Tourism Criteria for Hotels
- Can all hotels be tailored to the MICE market
- Is it important for hotels to support local companies and vice versa?
- Conclusion, discussion, Q&A, exercises (for example, packaging a corporate offer between a hotel and a tour agency)
Trainer - Victoria Sharia
Duration 3 hours - 1 meeting