Each meeting consists of two parts: a theoretical interactive part and hands-on exercises on the spot, which help develop the 8 different core skills in sales managers that, one by one, are essential to success.

• The essence and role of sales management;
• Sales strategy;
• Sales management;
• Negotiating management;
• SRM;
• The role of marketing in sales;
• Time management;
• Synergy 1 + 1 = 3.