Each meeting consists of two parts: a theoretical interactive part and hands-on exercises on the spot, which help develop the 8 different core skills in sales managers that, one by one, are essential to success.


  • The essence and role of sales management;
  • Sales strategy;
  • Sales management;
  • Negotiating management;
  • SRM;
  • The role of marketing in sales;
  • Time management;
  • Synergy 1 + 1 = 3.