• The purpose and role of the service system in the operation of the business;
  • Practical application of services as modern concepts and theories of the field;
  • Importance of service quality and its characteristics/features;
  • Service marketing mix;
  • Customer relationship management;
  • Service quality characteristics;
  • Service delivery points;
  • Monitoring the quality of service.


Changes in the program can be made according to the tasks and interests of the training client organization.